Chief Marketing Officer

10+ Years

Position: Chief Marketing Officer
Division: Marketing
Location: New York, New York
Reporting to: COO/Managing Partner

Summary

About ACORE CAPITAL

ACORE CAPITAL (‘ACORE’) is one of the largest private, non-bank commercial real estate lenders in the U.S., with nearly 30 years of expertise in originating and managing thousands of investments through multiple market cycles. ACORE is also one of the largest investment managers of U.S. commercial real estate debt specializing in customized separately managed accounts for insurance companies.

With ~120+ professionals in offices in New York, Miami, Los Angeles, San Francisco and Dallas, we provide balance sheet capital on all property types in all markets for acquisitions, construction, renovation and recapitalization. 

As of September 30, 2026, key metrics on performance and scale include:

$18+ Billion AUM

~$42 Billion originated in loans averaging $76 Million

$50 – $300+ Million target loan size

513 unique borrowers, 85 with 3+ loans

About the Role

The Chief Marketing Officer (CMO) is responsible for managing the overall marketing and brand strategy for ACORE. The CMO personally drives execution in a lean team environment. The CMO owns brand integrity and evolution, ensuring all marketing and communications efforts are aligned into a cohesive, forward-looking brand strategy targeting two distinct markets: global institutional capital-raising and lending to the US CRE industry via brokers and borrowers. 

The CMO ideally brings prior experience supporting institutional capital raising and understands the nuances of marketing to pension funds, insurance companies and other large institutional investors. 

Reporting and partnering closely with the Managing Partner and Chief Operating Officer, the CMO has one direct report. Given the size of the team, this is a highly hands-on role that combines strategic leadership with direct responsibility for developing and producing marketing and communications materials. The CMO is actively involved in marketing communications development, brand reputation management, and the execution of advertising, marketing, and public relations initiatives, rather than delegating execution to a large internal team or external agency structure. 

S/he should be a highly skilled, experienced marketing leader who is equally comfortable driving high-level strategy and rolling up their sleeves to execute in a fast-paced environment. 

This is a full-time, in-office role based in New York City. 

Key Responsibilities

• Messaging/Content Strategic Development and Oversight. Partner with the Capital Raising team and Loan Origination team in the development of messaging/content and ensure consistency across all media and channels. Ensure effective, professional, audience-appropriate and brand-aligned communications. Manage PR agency initiatives and executive communications to support and enhance brand reputation. 
• Creative Development:  Branding, Design and Messaging. Own the creative development process of blending messaging, brand and design to produce  sophisticated, compelling and on-brand creative assets with agency, design and production partners. Ensure the strategic integrity of the brand while evolving brand elements.
• Advertising and Marketing Strategy Development. Define, plan and execute the overall advertising and marketing strategy, ensuring alignment with business objectives and positioning the brand for competitive advantage. Monitor industry leaders’ and competitors’ advertising and marketing to identify messaging trends and shifts in media and channels.  Review advertising tracking results and adjust strategy based on data, trends and insights.
• Tactical Execution Oversight. Monitor and guide the Marketing Manager for effective execution of tactical initiatives and responsibilities.  Nurture collaboration of Marketing Manager and cross‑functional teams to support seamless execution.
• Relationship Management. Serve as the executive liaison for internal stakeholders, external business partners, media partners, agencies, and strategic collaborators.
• Compliance & Regulation. Ensure all marketing, marketing and PR end products meet Compliance and legal requirements, as well as company policies.
• This is not a comprehensive listing of activities; responsibilities may change at any time without notice. 

Requirements

• 10+ years of experience at Director/EVP/MD/CMO level; experience with true B2B financial services clients and/or audiences required; familiarity with commercial real estate finance lending and/or underwriting a significant plus
• Exceptional written communications skills
• Extensive experience directing the creative development process with design, agency and freelance partners
• Highly skilled in leveraging traditional, digital and evolving technology media and tools across advertising, marketing and PR channels
• Highly skilled at developing and nurturing key relationships at all levels
• Familiarity with the legal and compliance restrictions and implications for marketing communications in SEC-regulated companies
• Ideally has demonstrable success in small and agile, as well as large organizations
• Credible experience recruiting, training, monitoring and guiding direct reports
• Bachelor’s or post-graduate degree in Marketing, Public Relations, Communications or related field(s), or equivalent industry experience

Compensation: $350k-$400k+ DOE. As an equal opportunity employer, ACORE CAPITAL offers a competitive benefits package and salary/bonus commensurate with experience.

To apply: Please send your resume and cover letter to [email protected] using the subject line ‘Chief Marketing Officer’.

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